DropWizard.com - Seo | Sem | Local Search
Why are Business Owners spending 90%
advertising budgets chasing 2% of the traffic?
Business owners sometimes fail to understand the stakes of being the #1 free result in
Google. They far prefer to spend money on programs, such as Google Adwords, buying clicks for their websites.
Traffic will be up to 40X greater for the #1 free site, Google reports up to 50% of all traffic
will click on the #1 free result. In fact, on average, 98% of all traffic searching for your business prime
keywords go to the free results.
Free sites #1,#2,#3,#4,#5 & #10 all get more traffic than you can buy from Adwords.
FREE! Site #6,7,8 & 9 all get at least equal traffic to what you can purchase from
adwords. The bad news, they get it free too.
Yet if you were looking at where businesses are spending money you'd be astounded to learn that
almost 90% of their budgets are being spent on adwords chasing 1-2% of the traffic while only 10% is being spent on
the other 98%.
Let's look at some common keyword results: "Googles own Figures"
clicks a day
All these keywords were picked at random and everyone of them has a CTR (click thru rate) so far
below 1% as to be almost statistically "zero".
But Where do Businesses spend Money?
Here is a breakdown of where money is being spent.
Amazingly, PPC accounts for only 10.5% of the market yet gets 88.8% of the budget. SEO
& SEM account for 89.4% of the traffic, yet get only 10.75% of the spend.
The real facts are:
Business owners are looking through the wrong end of the
telescope, spending huge amounts of money on a diminishing traffic source while vast quantities of free
traffic pass by untapped. And the SEM SEO is CHEAPER! What is
SEO and SEM. The process of optimizing your website and distributing your content over the web.
Ensuring that you get that top 10 position. Something we excel at.
If any of this makes sense to you hit reply to the email you
received and let's talk. Or call me direct M-F 9-5 778-298-4479 (Langley BC) to talk. You can also
use the contact page
Tags: 90% mistake small business mistakes small business seo small business sem small business search engine optimization small business search engine marketing free traffic #1 google google adwords google adword google adwords expert google adwords marketing google adwords advertising google adwords campaign free google adwords google adwords specialist google adwords keyword google adwords consultant google adwords cost google adwords ppc