WrongfulDeathLawyers.com
This is a premium legal domain. Here are some stats of interest to a potential
purchaser.
Search Stats (Broad)(daily)
Search Stats (Exact)(daily)
Average cost PER click on Google (exact search)
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$28.31 for "wrongful death lawyers"
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$7.07 for "wrongful death"
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$19.32 for "wrongful death lawyer"
A website ranking for those exact three terms would save approximately $800/day in Google
Adword costs or roughly $24,000 per month. This is based on the averages provided by Google that
approximately 40% of the surfers will click on the number 1 site in the search results.
Even ranking for just "Wrongful Death Lawyers" would save close to $300 per day in adwords
costs.
Exact keyword match domains are given some precedence in the ranking calculations used by the
search engines making the job much much easier.
The Average Wrongful Death
Case
A recent Jury Verdict Research study looking at jury verdicts found that the average wrongful
death verdict for men is $4,132,576 and the median is $1,400,000. The average wrongful death verdict for woman is
$3,158,223 and the median is $1,200,000. In many cases lawyers receive 30% of these awards as fees.
Accordingly this is a very lucrative field and the domain represents an opportunity to enhance the financials of an
acquiring firm.
Comparables:
Lawfirms.com (summer 2011) 233.5k (superior)
CriminalLawyer.com $115,000 (Oct 2011) (superior)
There are not a lot of prime legal domains that come on the market therefore the comparables are
limited.
Update: Jan 2012
Lawyers.net & org. along with lawyer.net & org were listed for $888,000 with another
broker.
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